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2008-07-02 | × LV × 北京 × 上海 × 香港
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亲爱的Louis Vuitton(路易威登)再次向我（们）袭击而来。之前的“旅程”（Journey）90秒广告已经让很多人感动得流鼻涕了。此次，LV干脆携三位中国知名女性（女星），借助美轮美奂的摄影+东方韵味的音乐+丰富的人生故事+三大都市，再一次让你爱上这个被误解的品牌。
登陆LouisVuittonSOUNDWALK网站，按下Play键，戴上耳机，将自己置身中国古老的文化、习俗及历史游踪；听见舒淇、陈冲和巩俐3位女明星，错落在3个城市的爱情故事，娓娓道来。舒淇 、陈冲和巩俐全球同步6月16日起，首度推出Soundwalk有声精品，让旅游进入崭新的经历。
为了打响首个MP3声音旅程的第一炮，香港、上海和北京，3个城市；舒淇、陈冲和巩俐3位巨星，用她们各具风情的性格和丰富的人生经历，为LV第一次推出的有声产品「献声」演出。2008年奥林匹克运动会将是Soundwalk系行「启航」处女作。
伴随各个城市独有的背景音乐，在一小时的Soundwalk声音旅程中，语音导游的故事和实际行程完美 结合，加上Kurbert Leung与Albert Yu为Soundwalk特别编撰的原创音乐，搭配Shan Sa「The Girl Who Played Go」和中国作家Mei Feng创作的声音剧本，令游者进入虚构而戏剧性的影音体验，同时也是庆祝出版10周年的「路易威登旅游指南」。
一个半世纪以来，LV从贩售行李箱到各项扩展出的精品，「优质旅游」一直是不变的核心价值。但是随着中国这个巨大的市场，开始消费LV；在人们没有去了解品牌的故事、历史和含义之时，LV更多是被当作一个“炫耀”的附属品，特别是那些暴发户，一买一大打。尽管LV喜看真金白银落袋；但是当满大街充斥着真假LV, 甚至连卖菜大婶的收款包都是假LV时候，现在国内已经有好多白领或者新贵阶层已经避免购买LV，转而去挑选那些更低调的奢侈品牌。所以,LV当然有必要重新塑造自己的品牌，或者说将自己的“真实”的品牌历史和品牌故事向目标消费者传达。
根据达彼思中国出版的《思变》所阐述，“今天在很多地方，奢侈品牌仍与财富（也与先富人群）明显地联系在一起。然而，随着成功的定义的改变，奢侈品牌的作用也将随之改变。”但"新贵人群不齿于旧式成功的俗套.....他们以奢侈品牌来表明自己的眼光和鉴赏力。"
下面是简短的视频,如果你想看完完整版,需要付费购买喽(17美金, 12欧元, 8英镑, 2 000 日圆, 140港币, 130人民币)
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Louis Vuitton launches impressive Soundwalk
Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!
The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.
Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.
Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.
Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.
The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.
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